Barbershop · Brookfield, Fairfield · Sample
One chair, one barber, no waiting room
A single-chair shop turned its biggest limitation into the whole pitch.
Sample build
The job
One barber, one chair. Against a franchise with six chairs and a queue, that reads like a weakness on paper. It is not. It means nobody is rushed out of the door and every cut gets full attention, so the site says that in the first sentence instead of hiding it.
More on how we work in Brookfield.
What got built
- Positioning built on the single chair rather than apologising for it
- Booking handed straight to the app the shop already runs on
- Call button fixed in reach on mobile, because most cuts are booked one-handed
- Cut gallery shot in the actual shop
- Live on its own domain, not a preview URL
